Surprisingly but not surprisingly, EA will not hold a formal event at this year’s E3. The publisher announced that they will be skipping out this year via a press release last week that just simply explains that EA wants to focus more on the game end of things.
“We’re skipping the press conference this year and are replacing it with multiple live streams that will air during the first two days of the event, bringing you more of what you’ve told us you want – more gameplay and insights from the teams making the games,” EA said. “This year you’ll see less talk and more play, with an event entirely focused on the heartbeat of EA PLAY: our player communities and the games they
It seems that EA may take the route of Nintendo Direct, just without Andrew Wilson coming out on stage and speaking corporately. EA will reveal all of what they plan to release throughout 2019 through live gameplay, developer interviews, and much more. It also appears that most of what EA will announce will happen on the first day of the event while the rest will happen throughout the following days.
There are a couple of things to take away from this before I get into my opinion. Much to what EA has been stating since 2018, this maybe a return to the old EA of the 2000’s in where they might be turning a corner in regards to their public image and perception. EA is very far from that, but the idea that they want to focus more on their games like upcoming content for Battlefield V, Jedi Fallen Order, Apex Legends, and more tends to hint that they’re willing to actually act on what they’ve been stating since 2018 and that they’re interested in catering to more of the fans instead of something that is disguised for the fans but in reality, its more for investors.
At the end of day, the bigger story is that EA now joins Sony and Nintendo that have decided to skip E3. This, perhaps, gives off another question that remains to be answered: is E3 really not worth it anymore?
EA skipping out on E3 has been their best decision yet in years. Their conferences have always been super boring and complete shitshows at worse, year after year. To even remotely call EA’s press conferences, press conferences, would be even generous. For a while now, their conferences haven’t really been conferences for gamers but conferences for their investors to reassure that everything is ace. Their last conference at last year’s E3 was cringe-worthy, filled with frustration, and I just felt bored watching it unfold. The biggest mistake was not giving Battlefield V on-stage time to address the massive backlash that was happening at the time and giving it time to breathe as well as Anthem, a game that has been mixed since its release in late February.
In the end, nothing was lost here and nobody will mourn EA’s decision to pull out of E3 2019. I do wonder what will EA show for Battlefield V and what DICE has in store for the game as I assume that the current roadmap that is set to be revealed pretty soon will extend into June or July without showing any more content for the rest of the year, I’m sure whatever it is will be shown at EA Play. Stay tuned for my E3 plans and for more regarding E3 as 2019 rolls along.
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